Search Engine Optimization
We'll help you improve visibility, targeted website traffic, and brand recognition by achieving organic rankings in search engines for the keyword phrases most popularly searched by your target audience. We utilize a series of on-page optimization methods and off-page strategies to build your site's reputation and earn the search engines' endorsements which translates into higher rankings..
Social Networking & Branding
The strategy for penetrating today's online market has to go beyond the marketing messaging, banner ads, or press releases. Today you cannot get ahead by simply spreading buzz. You have to be the buzz.
We're here to help you with you a complete branding strategy that gets your story told in all the right places, including social networks like MySpace, Squidoo & FaceBook, in the blogosphere, on the bookmarking sites like Digg and Del.icio.us, and in social media channels including YouTube and BlogTalkRadio.
Pay Per Click
Sometimes your website requires immediate traffic and instant profitability. Though many turn to Pay Per Click (PPC) for this, few realize its potential and profits. In fact, Pay Per Click advertising can be a painful money-losing experience with a costly up-front learning curve if you don't know how to do it right.
Let us help you achive the PPC results you're looking for without the costly and painful up-front initiation.
We can work with you to create a campaign optimized for your best keywords at the lowest price, and work with your team to develop targeted landing pages that convert. And unlike most firms that simply "manage" your campaign over time, we continually optimize it to increase your return on investment and to consistently drive traffic to your website that results in a growing stream of new and loyal customers.
Website Conversion Optimization
One of the most common problems we discover with our clients is insufficient tracking, testing and measuring. In fact, far too many businesses that have a web site presence are not doing any testing and measuring at all!
If you're lucky enough to stumble and guess your way to highly converting landing pages, then perhaps you don't need to measure and test. The truth is that it's very unlikely that you will achieve the conversion goals you're after without proper tracking, testing and measuring.
You should be thinking about implementing a continuous improvement program where you track and measure, test changes, keep what's working for you, and discarrd what isn't working. In this manner you can scientifically and continuosly improve the conversion performance of your web site over time.
And this simply translates to growing profits for your business!
We provide and implement proven testing and measuring methodologies for you including:
- Classic Split A/B testing
- Classic Mutivariate testing
- Split Path testing
- Multi-page Multivariate testing
- Linger testing
Talk to us about implementing a testing and measuring strategy to improve your conversion rates today.
Copywriting & Collateral Development
We'd rather call it "conversation" than copy, because that's what we write. We create web conversation that invites interaction and elicits trust. We craft ad conversation and collateral that communicates to your audience that you value them for who they are and not just for what they can do for your company. Our articles inform and empower.
No matter the type of copy you require, we will deliver conversation that gets results.
Design Services
Whether you need a new website design, a few elements re-designed, or a complete website design overhaul, our designers will tirelessly work with you until it's exactly right. If you need collateral, logos, letterhead, or other design elements, we have designers who specialize in online graphics and website design, as well as brand identity experts who specialize in print media graphics and overall brand design.
Programming
Inevitably, great online marketing requires innovative and dynamic coding to make it possible. In the case that you do not have an in-house programming staff, we specialize in custom programming to handle your front-end and back-end needs. We believe that coding should compliment and enhance your winning marketing strategies.
